PHOENIX, TX | February 20 - 21, 2026
built to last MASTERMIND
Build A Gym Business That Creates Big Profits,
Gets Results & Impacts a Lot of People, while Standing the Test Of Time
2 OG gym owners that have run profitable gyms for over 40+ years combined share their powerful step-by-step playbooks, frameworks and strategies to build your gym business from the inside out; training systems, marketing/brand and sales system, operations (without the BS tactics that hurt your gym and are peddled by non gym owners)
It’s very rare we hold a live event and “open the Kimono” (which means revealing the behind the scenes of our businesses) LIVE, which is usually only available to our Built To Last Gym mentorship clients.
This mastermind is focused on our one of our core principles - Coaching First. We have a stacked line-up and content that'll get your 2026 started off on the right foot.
This event is from gym owners who are looking to have the best year in 2026 and want to learn from two gym owners who have built 3 extremely successful gyms that have been in business and very profitable for the last 20 years. These are real world principles, strategies, and tactics we use (we are still owner operators that love the coaching and gym industry, and aren’t “trying to get out”) and have taught to 100’s of successful gym owners we have helped over the last decade.
This is not for gym owners that want a “quick fix” or magical formula for ads that will blow their gym up. It's not for gym owners that don’t want to be involved in building their gym up and want to be “hands off.”
This is the compass that we have guided many other gym owners through to build their dream gym business they love, makes a lot of profit, impacts a lot of people, and helps them create the life they wanted.
Why should you listen to us?
Between myself and Andy, we have close to a combined 50 years of coaching experience, while we have owned our gyms for over 40+ years combined.
I started my gym in Ljubljana, Slovenia close to 19 years ago as the first coaching membership gym in the country. It’s still the most successful coaching gym in the country with 15 full time employees and 500+ clients.
After I moved to Seattle, my brother and the team took and I worked at big box gyms before starting a garage gym, moving 3 different times as I outgrew the previous locations. In 2017 I bought a multi-million dollar 12,000 square foot building that now houses the Vigor Ground Fitness and Performance gym, along with 6 other businesses that I lease to.Throughout my journey I have also built a prominent online education business, speak nationally and internationally, and have a real estate portfolio of investments.
Andy built BCI into an authority of youth performance, sports performance (having developed countless elite college athletes and pros) and now a thriving general population program in Huntsville, Alabama. In a 5,000 square foot gym he's built a 7-figure business with a 36% profit margin, while working less than 20 hours in the business. There's few gyms in the country that have as high of a profit per square foot as BCI.
I don’t say this to impress you, but to impress upon you, that we have built gyms that last. One's we love, that stand out, create profits and financial security for our families and teams. We are coaches and gym owners and we are proud of our "job description."
Most importantly, through this journey we have helped over 450 gym owners do the same in the last 12 years as we have been doing fitness business coaching and mentorship. We consider ourselves to be successful when our clients are successful and win; and we guide them every step of the way until they do.
We believe in the following compass when it comes to growing & guiding our gyms:
Coaching First
Unreasonable Service
Operational Excellence
Educate the Marketplace
personal Leadership
GUEST SPEAKERS
Brett Bartholomew
Brett Bartholomew is a strength and conditioning coach, author, consultant, and Founder of Art of Coaching™. His experience includes working with athletes both in the team environment and private sector along with members of the United States Special Forces and members of Fortune 500 companies.
Taken together, Brett has coached a diverse range of athletes from across 23 sports world-wide, at levels ranging from youth athletes to Olympians. He’s supported numerous Super Bowl and World Series Champions, along with several professional fighters in both professional boxing as well as the UFC.
Stu McMillan
Stuart McMillan is CEO and Short Sprints Coach at ALTIS. Stuart has worked with professional and amateur athletes in a variety of sports with a focus on power and speed development, and he has personally coached more than 70 Olympians at nine Olympic Games, winning over 30 Olympic medals.
He has worked as part of national governing bodies in six countries and has been part of and/or led integrated support teams in the United States, Canada, and the UK. Stuart has also accrued the unique experience of coaching at three home Olympic Games, working with American athletes in 2002 at the Salt Lake City Games, Canadians in 2010 at Vancouver-Whistler, and British athletes in 2012 at the London Olympics. Most recently, he coached British sprinter Jodie Williams to a sixth-place finish in the 400m at the Tokyo Olympic Games.
B2L Mastermind
Tentative Schedule
8am - 6pm
Fri, Feb 20th / Sat, Feb 21st
Andy McCloy: Retention - The BCI Way
Brett Bartholomew: The Art & Science of Building Buy In With Your Team
Stu McMillan: Embracing Embodied Coaching As A Philosophy and Practice
Luka Hocevar: How To Turn Social Media Followers Into Subscribers, (The Right) Clients & Loyal Fans
Luka Hocevar: The 2026 Gym Owner Playbook - 16 Things You MUST Pay Attention To & Implement This Year
SUBJECT TO CHANGE
BONUS DAY: 10am -1pm
Sunday, Feb 22nd
Group workout experience
First Timers Brunch
SUBJECT TO CHANGE
Frequently asked questions
Where will the Mastermind be hosted?
The Mastermind will be hosted at a new space in the Anthem/North Phoenix area - address will be shared the week of the event.
We have a hotel block available at:
AC Hotel Phoenix Norterra
25100 Nth 22nd Lane | Phoenix, AZ 85085
We have also negotiated great rates for all attendees at $229 You can book here!
Is this for only Built To Last Gym mentorship members?
No, we are opening 10 spaces for non-members (very likely the only time we’ll be doing that in 2025).You won’t only be learning from Luka, Andy, and our special guest, but also be able to connect with other successful gym owners from all around the US (and the world!).
What if I’m a coach and I don’t have a gym yet?
Some of our most successful mentees learned from us when they were a coach before they started their own gym. We guided them every step of the way through it and helped them achieve success with a proven map, avoiding many mistakes and using proven systems to build their business. In other words, if you’re a coach that wants to start a gym in the near future, this event will be extremely powerful in helping you achieve your dream gym business.
Where
Phoenix, AZ